Natural Health Products: Why the Industry is Growing Faster than Ever Before!

Holistic healthcare workers and naturopathic doctors have an important philosophy: food is medicine. Hippocrates coined the term “food is medicine” about 2,500 years ago – and it still holds true today.  In this article we will take a look at why the natural health industry is growing faster than ever before.

In fact, while recent history has brought many advancements to Western medical practices, many people all around the world are returning to ancient healing practices, including the ideology of using natural foods and herbs as medicine.

Why Turn to Plant-Based Health Products and Supplements?

Globally, the plant-based product market is expected to grow at an annual rate of 6.2% over the next decade. The natural health product industry was a USD $6.3 billion market in the year 2020 and that number is expected to rise to USD $8.5 billion by the year 2025.
The contributing factors toward the anticipated growth rate include:

Global Herbal Medicine Market

global herbal medicine market
Increased interest and inclination to use natural products.

Humans have used herbs and plants for medicinal purposes for thousands of years. The human body is conditioned for plants and knows how to use them to maintain health. Plants are effective, natural, and provide a long-term method of optimizing overall health. plant-based supplements do not aim to mask a specific symptom or condition, they work to heal the entire body from the inside out. Natural health products positively impact humans physically and emotionally and improve both internal and external health.

Increased awareness regarding preventative healthcare.

Holistic healing aims to keep you healthy, rather than treat diseases once they arise. When you begin using natural health products, the first goal is to return the body to a healthy and functioning state, then to maintain health and prevent disease.


Overall growth in spending on health and wellness practices and products.

Disposable income levels are currently rising, especially in emerging nations. These figures are expected to continue rising for the foreseeable future.  Overall spending on health and wellness goods and services is also increasing, and recent reports show that consumers are more willing to pay for health and wellness products over other traditional luxury items.

Growing geriatric population.

According to United Nations 2017 predictions, the geriatric population is expected to more than double in the next 30 years, from 962 million in 2017 to an estimated 2.1 billion in 2050.

Growing population of people with chronic medical conditions.

The average number of comorbid conditions rises with aging. Because the geriatric population is estimated to double, the estimates to the number of people living with comorbid conditions is expected to rise at a similar rate. According to the NCSME-PR (National Consumer Survey on the Medication Experience and Pharmacist Role) report of 2015, people with chronic conditions are more likely to consume plant-based or herbal supplements.

Easy access to natural health products and supplements.

The average person has easy access to natural health supplemental products. The easy availability of these types of products contributes to the increasing demand. Consumers prefer e-commerce stores over brick-and-mortar stores or other forms of distribution. The growing number of online retailers is related to this contributing factor.

Final Thoughts

Many healthcare practitioners, especially practitioners of natural, holistic, and alternative medicine recommend using certain foods as medicine. Using plants for health is an ancient practice that has been used by people around the world for thousands of years. The industry for natural health products is growing rapidly as more and more people are returning to the holistic method of using food as medicine.

Chaya is 100% natural plant based immuun booster.

Research on Chaya has shown it can help with the following ailments:  Diabetes, Gout, Cholesterol, Arthritis, Liver and Kidney function.

It is a multi vitamin (A, C, E, folic acid, choline, B1, B2, B3, B6, B12) and is also packed with minerals  (calcium, magnesium, zinc, chromium, selenium, sodium, iron, potassium, copper, manganese and phosphorus) and contains 22 Phytochemicals.

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